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NYT v. Perplexity: Journalism Theft at Scale

The Times sues Perplexity AI. Turns out "summarizing" an article by copying it 90% verbatim isn't research—it's plagiarism with a VC budget.

By THEYDIDNTASK

TL;DR

  • —The charge: stealing articles, videos, podcasts, and repackaging them as AI-generated answers.
  • —Perplexity faces multiple lawsuits, and Amazon also threatened legal action over Perplexity's shopping agent.

New York Times Perplexity

On December 6, 2024, The New York Times sued Perplexity AI for copyright infringement. The charge: stealing articles, videos, podcasts, and repackaging them as AI-generated answers.

The Allegations

The Times claims Perplexity:

  • Scraped content without permission

  • Generates "verbatim or near-verbatim" copies

  • Bypassed technical barriers (robots.txt)

  • Fabricated information and falsely attributed it to the Times

  • Directly competes with and substitutes for NYT content

The Business Model: "Skip the links" means skip the publishers entirely.

The 18-Month Battle

  • Multiple cease-and-desist letters sent (July 2024, October 2024)

  • 18+ months of negotiations without a licensing deal

  • Perplexity continued using content throughout

Perplexity's Defense

Head of Communications:

"Publishers have been suing new tech companies for a hundred years, starting with radio, TV, the internet, social media and now AI. Fortunately it's never worked."

Company Position:

  • "Indexing web pages and surfacing factual content"

  • "No one organization owns the copyright over facts"

  • Offers Publishers' Program with revenue-sharing deals

The Broader Attack

Perplexity faces multiple lawsuits:

PlaintiffDateStatus
Dow Jones (WSJ)Oct 2024Active
Chicago TribuneDec 2024Active
RedditOct 2024Active
New York TimesDec 2024Active

Amazon also threatened legal action over Perplexity's shopping agent.

What This Means

This case tests:

  • Whether AI must pay for content it summarizes

  • How copyright applies to Retrieval-Augmented Generation (RAG)

  • The future economic model for journalism

If Publishers Win: AI companies must license content.

If AI Wins: Publishers lose a major revenue stream.

The Stark Reality

Perplexity has raised $1.5 billion in total funding, according to PitchBook data reported by TechCrunch. They can afford licensing fees. They choose not to pay.

Sources