# They Didn't Ask brand kit

Use the current kit at https://theydidntask.com/gallery#brand-kit.

## Choose a mark

- **App icon:** compact TDA tile for avatars and small placements.
- **TDA wordmark:** short display mark with an amber receipt rule.
- **Full name:** the project name and “Privacy tools + sourced reporting”.

Each mark has SVG and transparent PNG exports. “Dark” means artwork for a dark
background; “light” means artwork for a light background. SVG lettering is
outlined, so it does not depend on fonts installed on the reader's device.

Keep the original proportions. Leave at least half a letter-height of clear
space around the mark. Use the icon at 24px or larger outside browser chrome,
the wordmark at 68px or larger, and the full name at 270px or larger. Do not
add effects or place the mark over a busy image. Do not imply endorsement.

## Color and typography

- Charcoal: #171715
- Paper: #faf9f6
- Amber text on dark backgrounds: #e4ad65
- Amber text on light backgrounds: #8a4a12
- Dark-theme action fill: #a85f18 with white text
- Light-theme action fill: #8a4a12 with white text

Machine-readable values are in `tda-palette.json`. The website's complete
interface palette is maintained in `src/index.css`. Use a text color for
small labels and links; action fills have a separate purpose.

Display type is Space Grotesk. Interface text uses system sans, article prose
uses Source Serif 4, and short labels use JetBrains Mono. The included outlined
lettering derives from Space Grotesk; its SIL Open Font License is included.

## Voice and illustrations

Write directly. Link the source behind factual claims. Describe what a tool
actually measures and what information leaves the browser. Avoid guarantees
of anonymity, security, or zero tracking. “No accounts. No ads.” describes the
site; optional analytics and outside-service tools are explained separately.

Gallery illustrations and memes are visual commentary. Label AI-generated
artwork and keep it distinct from evidence. They are not included in this kit.

## Attribution and license

The TDA wordmark, icon, and full-name mark are available under **CC BY 4.0**,
consistent with the project's existing mark license. Credit “They Didn't Ask”
and link https://theydidntask.com. Indicate changes if you adapt a mark.
License: https://creativecommons.org/licenses/by/4.0/

This kit does not license third-party images or grant an endorsement. Send
brand questions through https://theydidntask.com/about#contact.