DEPARTMENT OF CONSUMER INTELLIGENCE CLASSIFICATION: PUBLIC --- Hawaii just passed legislation banning AI-powered "surveillance pricing" on food. This marks the first major legislative pushback against technology that tracks your behavior to charge you more. What Is Surveillance Pricing? Surveillance pricing uses AI to analyze: Your browsing history Your purchase patterns Your location data Your device fingerprint Social media activity Previous transactions Then it charges you the maximum you're willing to pay. The Numbers Don't Lie Companies using surveillance pricing claim: Up to 40% higher prices for "high-value" customers Dynamic pricing that changes hourly based on demand Personalized markups invisible to the consumer You're not just buying a product. You're being profiled. Legal Framework (March 2026) Passed Laws State / Bill / Status / Scope Hawaii / HB 2458 / Passed House / Food items Nebraska / LB 771 / Signed / Transportation Pending Legislation Rhode Island HB 7849 - Surveillance pricing broadly Multiple states considering similar measures Federal legislation unlikely in current Congress The Pattern Surveillance pricing is just the latest evolution: What They're Tracking AI systems now monitor: Time of day you shop Device you're using Location when purchasing Weather conditions Current events Emotional state (inferred) The Resistance States are pushing back: Disclosure requirements - Must reveal when AI pricing is used Prohibition - Some items cannot use AI pricing Opt-out - Consumers can request non-personalized pricing Penalties - Fines for undisclosed surveillance pricing What They Didn't Ask They didn't ask: If you wanted your shopping habits analyzed If you consented to being price-tested If you knew you might pay more than your neighbor If you wanted your data sold to pricing algorithms We asked. --- Protect Yourself Use privacy browsers - Block tracking scripts Compare prices - Shop with multiple devices Use our URL cleaner - Remove tracking parameters from links Support legislation - Contact your representatives The fight for fair pricing is the fight for privacy. --- _Allegedly. But we have the receipts._